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Workforce development &
small-business assistance

Carlsbad Commuter app

Carlsbad Life in Action Recruiter


 

2024 Carlsbad Business Survey is Open

The City of Carlsbad has launched its 2024 Carlsbad Business Survey. This survey is a confidential and convenient way for local business owners and leaders to share feedback about Carlsbad as a place to do business. 

You can take the survey here: carlsbadca.gov/BusinessSurvey 
It should only take about 15 minutes to complete. 

About the Survey
  • The survey is intended for business owners, executive management, and senior leaders who have knowledge of the overall operations and direction of the business.
  • Responses will be anonymized and aggregated with other responses. No individual or business information will be shared or published.
  • The survey asks about different aspects of current business operations, such as workforce and hiring needs, access to clients and customers, and permitting and regulatory concerns. It also asks about future growth expectations and feedback on the business climate in Carlsbad.
  • The survey is conducted every two years to ensure the city understands current challenges and trends in the business community.
  • The City of Carlsbad appreciates your time and participation in this survey. Your feedback will help improve services and support for the local business community.
  • For any questions related to the survey, please contact our economic development team at business@carlsbadca.gov.

Thank you for taking the time to ensure the City of Carlsbad is better informed about the state of the business community!

Doing business

The economic development team is here to serve and support the city’s business community. Whether you are a small business or our largest tech employer, the city wants to make sure your business thrives in Carlsbad. The city team is here to help with getting your business license, bidding on projects and contracts or meeting with our development services team about permits and processes. You can learn more about the benefits of starting or expanding a business in Carlsbad at our Doing Business in Carlsbad story map. If you are a business looking for a new space in Carlsbad, please email economic development staff at business@carlsbadca.gov.

Useful resources 

Looking to start your own business? Our questionnaire is designed to link small businesses with local resources, providing information to tackle some of the top challenges prospective small businesses commonly face.

The Guide to Opening an Eating Establishment provides insight on where you can open an eating establishment in our city and how the process works. Useful information for food truck and sidewalk vendors can be found on our website as well. 

New state and local environmental regulations are being phased in over the next couple of years. Find information on these regulations, as well as resources for your staff and customers, on the Reduce, Reuse, Recycle page. 

Talent attraction & retention

One of the City Council’s strategic focus areas is bringing quality jobs to the city in today’s globally competitive economy. Carlsbad's Life In Action initiative is a resource for employers looking to land that perfect candidate. It provides additional tools, such as a hiring toolkit with media assets, brochures and infographics, to make the case for why the job in Carlsbad is the right one. 

The Carlsbad Job-Readiness Room is a free program that helps residents build job skills and bolster their chances of landing a new job in Carlsbad. The platform is powered by Bendable, a learning marketplace that allows people to discover new knowledge and skills through online courses, in-person events and other learning resources.

Economic Snapshots

Carlsbad Economic Snapshot FY 2022-2023 Q3

Economic Development Strategic Plan

Carlsbad Economic Development Strategic Plan

Biennial Business Report

The biennial business report provides an understanding of specific attributes of Carlsbad’s business climate, including workforce and hiring needs, access to clients and customers, and permitting and regulatory concerns, among other issues for Carlsbad’s business community.

2022 Carlsbad Business Report

Connect with us

Carlsbad has a range of options for businesses to establish, grow and thrive. If you are ready to learn more about doing business along the creative coast or have general questions about doing business in our city, contact the Innovation & Economic Development Department at business@carlsbadca.gov

News headlines

City financial update presented

Post Date:11/16/2022

The City of Carlsbad’s main sources of income are up an average of 10% for the first quarter of the fiscal year, thanks to a continuing economic rebound following the lifting of COVID-19 restrictions. However, city finance staff caution that high inflation, upcoming pension costs and the possibility of a recession mean the city should continue to closely monitor its financial health and be ready to make adjustments if needed.

During its quarterly financial and economic update to the City Council Tuesday, city staff reported that property, sales and hotel taxes from July 1 to Sept. 30, 2022, are higher than for that same time last year:

Transient Occupancy Tax revenue up 16%

  • The increase in tax paid by visitors on stays in Carlsbad hotels and short-term vacation rentals was up mainly due to higher occupancy rates and higher room rates compared to the same time period in 2021.

Property tax revenue up 32%

  • The increase in property tax revenue is due to an increase in property values and more aircrafts parked at Palomar Airport than this time last year.
  • Home values for the middle tier of housing in Carlsbad ended the quarter at $1.45 million and have increased 18% over the past year.
  • Middle tier home values in Carlsbad increased at a slower rate from July to September compared to the previous quarter, dropping for the first time in the past three years.

Sales tax revenue up 5%

  • The largest sources of sales tax revenue in the City of Carlsbad are automobile dealers, general merchandise stores and restaurants.
  • Together, they generate 82% of the city’s sales tax revenues.
  • All did better than this time last year, achieving record highs.

Caution advised 
Based on the first quarter of the fiscal year, not only were the city’s top three sources of general revenue higher than this time last year, but they exceeded staff’s projections. Finance Director Zach Korach said staff took a more conservative approach to forecasting because of several factors likely to affect future city finances in the near term:

  • Inflation is increasing the cost of supplies, which makes it more expensive to conduct day to day city operations and to fund large construction projects.
  • Global political instability, supply chain issues and higher interest rates contribute to economic uncertainty.
  • Lack of available workers, especially in entry-level and low-skilled fields, are hampering some business growth.

Upcoming pension costs
Like cities throughout California, Carlsbad must continue to actively manage its unfunded pension liability, which refers to a funding gap between money available to pay retired employees’ pensions and the total future benefits they are owed.

The money available to pay retirees comes from three sources: contributions by the city based on a percentage of employee salaries, contributions from the employees and investment earnings made by CalPERS, a state agency that manages pension funds for its members, which includes cities, counties, special districts and state government.

This amount varies largely based on how well CalPERS’ pension fund’s investments are doing. The City of Carlsbad started the fiscal year with the second-lowest funded status (percentage of assets compared to liabilities) in the region. In fiscal year 2024-25, the City of Carlsbad will need to contribute more money to CalPERS because investment returns came in less than was expected in fiscal year 2021-22.

Business snapshot
The total number of job postings in Carlsbad from July to September, 15,217, was down slightly from the previous quarter, the first quarterly decrease in the past ten quarters.

  • The median advertised salary for these postings was $45,700, which is on average $1,000 more than jobs posted in the previous quarter.
  • Of jobs posted, 66% indicated an education requirement of High School/GED or less.
  • According to Economic Development Manager Matt Sanford, Carlsbad employers have cited noted challenges in finding and hiring entry-level workers, especially front-line service workers.
  • This has limited some industries growth.

National interest rates, which dropped significantly during the pandemic have surged as the Federal Reserve has steadily increased rates to fight inflation.

  • One-year rates are currently at 4.05%.
  • Ten-year rates are currently at 2.83%.
  • 30-year rates are currently at 3.79%.

The Federal Reserve has also indicated further rate-hikes of up to .75% over the next several quarters are possible, as part of a strategy to control inflation.

Commercial vacancy rates improved in the office and retail segments this quarter, but ticked up in industrial.

  • The industrial vacancy rate is now at 5.7%, compared to 10.8% pre-pandemic.
  • The office vacancy rate is currently 10.8%, compared to 15.3% pre-pandemic.
  • Retail, which was disproportionately impacted throughout the pandemic, continues to see elevated vacancy rates, although they have improved the past two quarters.
  • Retail vacancy is now at 6.3%, compared to 5.3% pre-pandemic.

See the full report

 

 

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