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Workforce development &
small-business assistance

Carlsbad Commuter app

Carlsbad Life in Action Recruiter


 

2024 Carlsbad Business Survey is Open

The City of Carlsbad has launched its 2024 Carlsbad Business Survey. This survey is a confidential and convenient way for local business owners and leaders to share feedback about Carlsbad as a place to do business. 

You can take the survey here: carlsbadca.gov/BusinessSurvey 
It should only take about 15 minutes to complete. 

About the Survey
  • The survey will be open through January 2024.
  • The survey is intended for business owners, executive management, and senior leaders who have knowledge of the overall operations and direction of the business.
  • Responses will be anonymized and aggregated with other responses. No individual or business information will be shared or published.
  • The survey asks about different aspects of current business operations, such as workforce and hiring needs, access to clients and customers, and permitting and regulatory concerns. It also asks about future growth expectations and feedback on the business climate in Carlsbad.
  • The survey is conducted every two years to ensure the city understands current challenges and trends in the business community.
  • The City of Carlsbad appreciates your time and participation in this survey. Your feedback will help improve services and support for the local business community.
  • For any questions related to the survey, please contact our economic development team at business@carlsbadca.gov.

Thank you for taking the time to ensure the City of Carlsbad is better informed about the state of the business community!

Doing business

The economic development team is here to serve and support the city’s business community. Whether you are a small business or our largest tech employer, the city wants to make sure your business thrives in Carlsbad. The city team is here to help with getting your business license, bidding on projects and contracts or meeting with our development services team about permits and processes. You can learn more about the benefits of starting or expanding a business in Carlsbad at our Doing Business in Carlsbad story map. If you are a business looking for a new space in Carlsbad, please email economic development staff at business@carlsbadca.gov.

Useful resources 

Looking to start your own business? Our questionnaire is designed to link small businesses with local resources, providing information to tackle some of the top challenges prospective small businesses commonly face.

The Guide to Opening an Eating Establishment provides insight on where you can open an eating establishment in our city and how the process works. Useful information for food truck and sidewalk vendors can be found on our website as well. 

New state and local environmental regulations are being phased in over the next couple of years. Find information on these regulations, as well as resources for your staff and customers, on the Reduce, Reuse, Recycle page. 

Talent attraction & retention

One of the City Council’s strategic focus areas is bringing quality jobs to the city in today’s globally competitive economy. Carlsbad's Life In Action initiative is a resource for employers looking to land that perfect candidate. It provides additional tools, such as a hiring toolkit with media assets, brochures and infographics, to make the case for why the job in Carlsbad is the right one. 

The Carlsbad Job-Readiness Room is a free program that helps residents build job skills and bolster their chances of landing a new job in Carlsbad. The platform is powered by Bendable, a learning marketplace that allows people to discover new knowledge and skills through online courses, in-person events and other learning resources.

Economic Snapshots

Carlsbad Economic Snapshot FY 2022-2023 Q3

Economic Development Strategic Plan

Carlsbad Economic Development Strategic Plan

Biennial Business Report

The biennial business report provides an understanding of specific attributes of Carlsbad’s business climate, including workforce and hiring needs, access to clients and customers, and permitting and regulatory concerns, among other issues for Carlsbad’s business community.

2022 Carlsbad Business Report

Connect with us

Carlsbad has a range of options for businesses to establish, grow and thrive. If you are ready to learn more about doing business along the creative coast or have general questions about doing business in our city, contact the Innovation & Economic Development Department at business@carlsbadca.gov

News headlines

Economic, financial report presented

Post Date:02/28/2024

Halfway through the fiscal year, city revenues are up 8% over this time last year, and the latest numbers show Carlsbad’s gross regional project remains the second highest in the region. Even so, the local economy continues to send mixed messages as experts try to predict what the post-pandemic “new normal” will look like.

The city uses a variety of data and models to forecast economic activity, which has a direct effect on city finances used to pay for local government services. By receiving quarterly updates, the City Council can closely track city spending and revenue trends to help inform its policy decisions.

City staff shared a January poll by the National Association for Business Economics showing that three-quarters of economists surveyed now predict that the U.S. will avoid a recession in 2024. An even larger number of those economists surveyed predicted growth in 2025. At the same time, the Conference Board’s February numbers show a decline in consumer confidence, following three straight months of increases.

“We are still feeling the ripple effects of the COVID-19 pandemic disruptions plus significant inflation, both of which make it harder to accurately estimate how much things will cost in the future and how much revenue the city can expect to receive,” said City of Carlsbad Finance Director Zach Korach. “When there is a high degree of economic uncertainty, we recommend a more cautious approach to city spending, which is reflected in the current year’s city budget.”

Over 80% of city revenue that funds day to day services like the police and fire departments, parks, recreation and libraries comes from three sources: property tax, sales tax, and the tax visitors pay when they stay in Carlsbad hotels and short-term vacation rentals. All three are influenced by the strength of the economy.

Property tax revenue up 10%
Property tax for the first six months of the fiscal year is up 10% over the same time period the previous fiscal year. The three main drivers are:

  • An increase in the value of the airplanes and number of airplanes parked at Palomar Airport. When airplanes park at the airport, they pay property tax.
  • Increasing home prices.

Sales tax revenue up 14%, but ….
Sales tax revenue from car sales accounts for a significant amount of the increase, and a large portion of that was due to a correction in how one particular auto dealer was reporting sales tax receipts to the State Board of Equalization.

  • This can happen when sales tax from online vehicle purchases are assigned to the manufacturing location instead of to where the vehicle is delivered and/or registered.
  • Carlsbad has now been reimbursed for that sales tax revenue that was mistakenly credited elsewhere.

Another contributor to the increase in sales tax is that things cost more now due to high inflation, and when prices go up, it affects the amount of sales tax paid.

  • Retail shops and restaurants account for the other two largest contributors of sales tax revenue in Carlsbad.

Even though sales tax revenue is up over this time last year, multiple sectors are down over the first quarter of the fiscal year.

  • City finance staff expect sales tax revenue growth to level off or even decrease.
  • However, Carlsbad is expected to continue to benefit from healthy sales tax revenue overall due to the mix of businesses in Carlsbad.

Hotel tax revenue down 5%

  • Industry officials cite a lessening of the post-pandemic surge in travel for the decrease.
  • Room occupancy has remained fairly steady, but room rates have decreased about 3.5%.
  • This is a sign that hotel tax revenue may be returning to a more expected pattern.

City spending on trackThe city’s Finance Department conducted a mid-year review of all department budgets to identify any new needs and potential areas of savings.

  • At this time, departments have spent about half of their annual budgets and project to end the fiscal year within their allocated funding.
  • Korach pointed out that city departments no longer receive an automatic year over year increase as they have in years past.
  • Because of this, overall department spending has increased at a lower rate than the rate of inflation for the past couple of years.

The City Council approved two changes to the current fiscal year’s budget:

  • Increasing the city’s fuel budget by $245,000 to account for increased costs. Although the city is transitioning to electric and hybrid vehicles, the majority of its fleet for police and fire services, public works and other needs is gas-powered today.
  • $80,000 to complete an analysis determining updated storm water fees to pay for two things:
  1. Protecting water quality in local lagoons and the ocean from contaminated storm water runoff
  2. Maintain the city’s drainage system

Future outlook
Because city department spending is on track with projections, if revenues continue to come in higher than anticipated, the city will likely end the fiscal year with a budget surplus. The City Council can then choose from among several options outlined in its budget surplus policy.

Long-term, the city continues to show a structural deficit, meaning that if nothing changes, future ongoing expenses will increase at a higher rate than future ongoing revenues.

  • However, revenues are coming in higher than projections, which combined with ongoing efforts to reduce costs, mean that the deficit is now projected to occur in fiscal year 2029, three years later than previous projections.
  • This provides the city with time to continue to work on closing the gap.

The City Council will consider next fiscal year’s preliminary budget at its May 21 meeting. That same week, on May 23, the city will host a community budget workshop for those interested in finding out more about city financials and what is being proposed next year.

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