The City of Carlsbad is launching a new pilot program to allow local businesses an opportunity to be a part of our most popular community event, the TGIF Concerts in the Parks summer series.

About the concerts
The TGIF Concerts in the Parks series has been a popular summertime tradition in Carlsbad for 38 years, drawing thousands of community members on Friday evenings from June through August to hear live music at city parks. 

Average attendance: 4,000 each
Number of concerts: 9
Locations: Stagecoach, Calavera and Alga Norte community parks

Nationally recognized among the top 5 summer concert series in a USA TODAY Readers’ Choice poll, TGIF concerts attract community members from the surrounding area including young adults, families with young children and active older adults.

Sponsorship opportunities
By becoming a sponsor of the TGIF Concerts in the Parks, your business will not only demonstrate a commitment one of Carlsbad’s best-loved traditions, you will also benefit from enhanced brand visibility and recognition throughout the summer season.

During this pilot program, the city is offering the following sponsorship packages to local businesses: 

Title Sponsor: $10,000

• Company recognition in all promotional materials including news releases, social media, the city’s website and flyers
• Entrance signage recognizing your company as a title sponsor at all concerts.
• 4’ x 7’ field signage (4 locations)
• Opportunity for a company representative to be recognized on stage at each concert
• Recognition by the event announcer at each concert
• Official TGIF sponsor badge to use in company marketing
• One reserved parking pass for the entire season

This opportunity will be limited to three sponsors.

Event Sponsor: $5000

• 4’ x 7’ field signage (2 locations)
• Recognition on the city’s website and in two posts on the city’s social media channels
• Recognition by the event announcer at three concerts

If your organization is interested in exploring a higher value custom sponsorship, or if you have any questions, please contact Lindsey Hansen, Community Relations Manager at lindsey.hansen@carlsbadca.gov or 442-339-8010.

View the city policy on corporate marketing partnerships.